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Ecosystem 3.0

Thursday, 8th July 2021 | Live on your Screen

In its 7th edition, Programmatic Advertising Conference aims to provide the most recent information on all the latest trends and best practices, in order to assist marketers, agencies and publishers in further developing their Programmatic strategies within the context of major changes in data management and business models.


LEARN MOREPRESENTATIONS


Key Topics & Take-Aways


  • Latest trends & 18-month outlook
  • Post 3rd party cookies era & new Identities
  • Investment frameworks: Talent, Tech & Data
  • Rethinking Targeting & Measurement
  • Brand in-sourcing & new partnership models
  • Publisher strategies: 1st party data, yield & alliances
  • Supply path optimization
  • A Code of Conduct for the market

+ Panel Debate: Leaders of the Greek digital industry focus on
local market challenges and opportunities


The conference is addressed to:


  • advertisers and brands
  • ad / media / digital agencies
  • publishers / broadcasters / content providers
  • ad tech solutions providers

PRESENTATIONS

Speakers


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Dr Daniel Knapp

Chief Economist, IAB Europe

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Karen Eccles

Senior Director, Commercial Innovation, Telegraph

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Gawain Owen

Digital Strategy Director, Jellyfish

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George Zalokostas

Media and Acquisition Manager, Danone UK & Ireland

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Elzbieta Kondziola

Head of the Programmatic Working Group, IAB Poland

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Malgorzata Walendziewska

Events & Special Programs Manager, IAB Poland

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Michela Galeazzi

Head of Programmatic, CairoRcs Media S.p.A

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Katerina Mitchell

Ad Operations Director, Phaistos Networks

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Vytautas Paukštys

CEO, Eskimi

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Georgios Georgakopoulos

Service Operations Manager, ADACS





Gold Sponsors


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Phaistos Networks S.A. is a leading R&D tech company, with more than 20 years of expertise in building cutting-edge technologies and innovative services, designed to lead developments forward and drive true business results in Digital Marketing.

Phaistos Networks is on a mission to actively contribute to the continuous development and further development of digital advertising, bringing together all aspects of the digital advertising ecosystem, proposing innovative integrated and customized solutions that cater the needs and add value to each stakeholder.

https://www.phaistosnetworks.gr/

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GR Xchange, a Phaistos Networks brainchild, is an innovative technological solution primarily addressed to Agencies, that brings value to all stakeholders (Media – Agencies – Brands).

Through a “Back to the Future” journey, GR Xchange aims to redefine the value of the Greek Premium Inventory and modernize the digital planning & buying process, by creating a subversive Programmatic 3.0 ecosystem, which meets the challenges of the new digital advertising era.


Sponsors


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ADACS constitutes a modern, web-based platform that supports all the daily media planning and buying activities in all media vehicles (TV, Digital, Press, Radio, Outdoor). Media Planners now can buy easily and quickly advertising time and space and gather all the information and data in one place. ADACS offers plenty of automation (integrations with Ad Servers and Platforms) that saves you time and boosts your productivity.


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Eskimi is an AdTech platform with a reach of 1.5B+ users worldwide that allows brands and agencies to run programmatic campaigns using display, native, video or rich media formats. You can optimize towards your marketing outcomes using automated tools powered by machine learning and algorithms. Eskimi operates in 130+ markets. In 2020, Eskimi partnered in Greece with Fast River.

Website: www.eskimi.com & https://fastriver.eu


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OCM is a leading Ad-Tech Agency, providing customized solutions to Advertisers, Advertising Agencies and to Web, Mobile & Video Publishers. Our unique product – AdSquirrel – allows Publishers deliver campaigns towards their brand safe content and further enhance Ad targeting by utilizing our contextual, keyword, sentiment and named entity targeting, ensuring absolute transparency and credibility.


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Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.5 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market.

Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.

Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries.


Under the Auspices


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Official publication


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Livestreaming by


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Contact Us


Registrations
Stelios Kiosses, T: 210 661 7777 (ext. 149), E: [email protected]
 
Sponsorship
Anna Gyparaki, Τ: 210 6617777 (ext. 152), Ε: [email protected]
 
Content
Vasiliki Kotzia, E: [email protected]

BOUSSIAS

  338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778
  www.boussias.com