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New Model RoI

Friday 1 July 2022 | Live on your Screen


In its 8th edition, the Programmatic Advertising Conference will provide key updates and information on all latest trends and best practices, in order to assist marketers, agencies and publishers in further developing and enhancing their Programmatic strategies within the context of emerging major opportunities and changes in evolving business models.


LEARN MOREREGISTER


Key Topics & Take-Aways


  • Latest trends & 18-month outlook
  • The cookieless era & new Identities
  • The rise of contextual targeting
  • Investment priorities: Talent, Tech & Data
  • New Metrics & Measurement tools
  • Publisher strategies: 1st party data, yield & scale
  • The new screens: cTV and Out-of-Home
  • Supply & Demand path optimization

 

+ Panel Debate: Leaders of the Greek digital industry focus on
local market challenges and opportunities 


Who will be there:


Executives from:

  • Digital marketing agencies
  • Media agencies
  • Ad-tech and service providers
  • Publishers
  • Content providers

BOOK YOUR SEAT

Keynote Speakers



Speakers & Panelists


Reasons to attend


An established must-attend event

The conference is in its 8th year and has been established as a must-attend event for media executives, digital marketing practitioners, publishers and solution providers


A spotlight on the latest trends

The Conference aims to provide the most recent information on all the latest trends and best practices, in order to assist marketers, agencies and publishers in further developing their Programmatic strategies.


Quality Networking

Around 200 executives are expected to attend the conference. The virtual platform offers an integral networking experience, giving attendees the opportunity to meet with prospects, reinforce business relationships and also participate in interactive Q&A sessions, live polls, video chats and competitions.


BOOK YOUR SEAT

Become a Sponsor

As a must-attend conference for every company and professional who is interested in taking their business to the next level with Programmatic Advertising, this event is a great opportunity to promote your services, forge long-lasting connections and generate new leads with marketers from across the region.

Become a Sponsor

  • This field is for validation purposes and should be left unchanged.

Gold Sponsor

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Phaistos Networks S.A. is a leading R&D tech company, with more than 20 years of expertise in building cutting-edge technologies and innovative services, designed to lead developments forward and drive true business results in Digital Marketing.

Phaistos Networks is on a mission to actively contribute to the continuous and further development of online advertising, bringing together all aspects of the digital ecosystem, proposing innovative, integrated and customized solutions that cater the needs and add value to each stakeholder.

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GRXchange by Phaistos Networks S.A., is a groundbreaking technological solution on a mission to help brands communicate with their audiences, wherever they may be, in a modernized and simplified manner.

Through a pioneering approach to the advertising workflow, GRXchange re-creates the conditions for creative and effective cross-media campaigns, as it offers agencies and brands seamless access to a unique supply chain by unifying multiple inventory sources (digital media, retail media, HbbTV, DOOH etc.) and the different methodologies of planning, buying & delivery.


Grand Sponsors

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OCM is one of the leading Digital Media Groups in Europe with a mission to guide companies safely and with sustainability in the new era of advertising. We are experts in utilizing the Ad-Tech Industry to ensure that our clients get value for their money, thereby harnessing all the benefits of digital advertising. We specialize in boosting our client’s income with several cutting-edge technologies, either in-house or with solid partnerships. As one of the few Google Certified Publishing Partners, a proud member of Prebid.org and also an IAB UK & IAB Hellas member we empower our clients reach their full revenue potential. 

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Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.9 billion people every month. Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market. Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries. 


Sponsors

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ADACS constitutes a modern, web-based platform that supports all the daily media planning and buying activities in all media vehicles (TV, Digital, Press, Radio, Outdoor). Media Planners now can buy easily and quickly advertising time and space and gather all the information and data in one place. ADACS offers plenty of automation (integrations with Ad Servers and Platforms) that saves you time and boosts your productivity.

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Eskimi’s an AdTech platform with the reach of 1.5B+ users worldwide that allows brands and agencies to run programmatic campaigns using display, native, video or rich media formats. You can optimise towards your marketing outcomes using automated tools powered by machine learning and algorithms. Eskimi has operations in 130+ markets.

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Max Media Greece is a next generation data driven media agency that measures and optimizes the return on advertising spending. With ultimate respect to the media investment of its clients, Max Media is thrilled to design online & offline media plans for maximum results and zero wasted budget.  Max Media Greece combines advanced evidence-based consulting with marketing technology and expertise in order to optimize the response of every single media campaign.  It is the largest independent media agency in Greece that operates in 14 countries around the world. 


Under the Auspices


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Official publication


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Livestreaming by


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CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]


Contact Us


Registrations
Greece: Stelios Kiosses, T: +30 210 661 7777 (ext. 149), E: [email protected]
Cyprus: Elena Chatzinicolaou, T: (+357) 96 494925, E: [email protected]
 
Sponsorship
Greece: Anna Gyparaki, Τ: +30 210 6617777 (ext. 152), Ε: [email protected]
Greece: Spyros Leontaris, Τ: +30 210 661 7777 (ext. 215), Ε: [email protected]
Cyprus: Giorgos Loizou, T: (+357) 99 103323, E: [email protected]ssias.cy
Cyprus: Ioanna Antoniou, T: (+357) 99 494653, E: [email protected]
 
Content
Vasiliki Kotzia, E: [email protected]

BOUSSIAS

  338, Kleisthenous Str. 15344, Gerakas, Attiki, Greece
  +30 210 6617777
  +30 210 6617778
  www.boussias.com