Elzbieta is Head of the Programmatic Working Group at IAB Poland, a member of the substantive council of the IAB Poland Internet Strategic Report, Arbitrator of the Advertising Ethics Committee and Online Sales Director at Lovemedia. She has been working in the advertising industry since 2008. At Lovemedia she specializes in the implementation of online campaigns, based on dedicated interests and users’ purchasing intentions. She regularly participates in conferences and industry training sessions and publishes articles about Programmatic Advertising.
With programmatic advertising on the rise, every market is or will face some challenges. This year in Poland, already 22% of the online ads were purchased via programmatic methods, and we’ve noticed nearly 20% growth of the programmatic market in recent years. To ensure quality, safety, and transparency in this space to all entities operating on the Polish market, we’ve decided to implement the Programmatic Advertising Code of Conduct.