After working as a university researcher in Denmark, Michela developed a career in the field of digital marketing and ad-tech, both on sell-side and buy-side. After being Social Media Manager for the online crowdfunding platform RE(ACT) Community and Publisher Coordinator in Spain for the programmatic company Headway Digital, Michela returned to Italy, where she worked at Manzoni as Programmatic Specialist. At the end of 2017, she left the country to work in Ireland for Google as Programmatic Account Strategist. However, a strong call from her country made Michela move back to Italy as Head of Programmatic at CairoRcs Mediagroup.