Patrick Shepherd

Based in London, Patrick heads up the Programmatic department at the7stars, the UK’s largest independent media agency. Patrick was born in London, UK, and obtained a bachelor’s degree in Mathematics at the University of Southampton. Having worked in programmatic for 9 years, his focus is driving innovation and championing development for the agency, across both traditional digital channels and nascent opportunities like CTV and DOOH. Supporting digital growth with digital responsibility is of particular importance to Patrick, from fraud mitigation initiatives to working with independent bodies to improve not just the health of clients’ digital activity, but the digital ecosystem as a whole.